Upgraded the Kerusso.com B2C website, including UI improvements based on A/B split test results. Captured buyer journey to improve relevant CRO pain points. Boosted website revenue over 30% within 1 year.
Enhanced primary digital marketing revenue sources to increase overall DTC sales 60%, including: Amazon FBA, Walmart.com, Etsy, and Kerusso.com.
Project Scope
- Marketplaces, Project Management, SEO/SEM, Social Media, UI/UX, Email Marketing, Analytics
Platforms & Tools
- HubSpot, Klaviyo, Google Analytics, crazyegg, Instagram, Facebook, Shopify Plus, ChannelAdvisor, SEMrush, Moz, Amazon FBA, Amazon Sponsored, Google Ads, Bing Ads, Facebooks Ads, TrustPilot, Hotjar, Yottaa, Loyalty Lion, Facebook Pixel, Shogun, Covet Pics, Stripe, Authorize.net, Adobe CC
Key Metrics
- 2% E-commerce Conversion Rate (Kerusso.com)
- 200%+ improvement for Google AdWords ROAS (4:1)
- 1,000+ TrustPilot user reviews (4.9 rating)
- UGC from 50+ Brand Ambassadors
- 20% avg email OR / 3% avg email CTR
Project Outcome
Better SEO + Conversions
Within one year of website re-launch, Kerusso.com ranked #2 organically for “Christian apparel” and “Christian clothing” search keywords (source: Google.com). E-commerce Conversion Rate (ECR) jumped 50% to 2% average, along with 4:1 Google Ads ROAS.
+60% DTC Sales Growth
By leveraging Amazon Sponsored listings for Amazon FBA, a re-launched Kerusso.com website, integration with Walmart.com, and custom Facebook audiences, Direct To Consumer sales growth increased from 4% to 10% of annual sales.
“Under Codi’s leadership our Technology department took on a whole new identity of service within the organization...he remained absolutely pivotal in eCommerce and Shopify front end development (an area he is extremely skilled). I would be happy to work with Codi again, and I believe anyone will be lucky to have him.”
Vic KennettFounder and CEO, Kerusso