Boosted online sales activity 7900% YOY after wholesale website launch. Engaged 2,000+ brick-and-mortar retailer accounts. Introduced wholesale order management POS (Shopify) to leverage sales volume in the field. Improved sales revenue 25% at annual trade show during opening launch.
Implemented company-wide agile business practices via scrum/kan ban project management principles (Jira/Monday.com). Steered and recommended ERP improvements to overall company operations.
Project Scope
- SEO/SEM, Social Media, UI/UX, Vendor Management, Project Management, Analytics, Email Marketing
Platforms & Tools
- Adobe CC, HubSpot, QuickTapSurvey, formstack, Zapier, Google Analytics, crazyegg, Instagram, Shopify, Shopify POS, Walmart Retail Link®, EPICOR
Key Accounts
- Walmart, Bed Bath & Beyond, Mardel, Hobby Lobby, Rural King, Kum n Go, Christianbook, Boot Barn
Project Outcome
Less Expense & Better Buyer Journey
Successfully transitioned boutique and specialty retailers from phone-based activity to e-commerce orders, reducing customer support labor 20%. Improved order processing times 45% via checkout POS at trade show events.
Walmart Integration
Enhanced Walmart compliance for e-commerce operations, including Retail Link EDI integration; managed RFID requirements for participation in brick-and-mortar SCOG (Store Choice Order Guide) program.
“Under Codi’s leadership our Technology department took on a whole new identity of service within the organization...he remained absolutely pivotal in eCommerce and Shopify front end development (an area he is extremely skilled). I would be happy to work with Codi again, and I believe anyone will be lucky to have him.”
Vic KennettFounder and CEO, Kerusso