Sitewide improvements made to AHG online store based on buyer survey data, ERP integration, and website performance analytics.
Created workflow architecture for restricted product program involving Shopify Plus, G Suite, Zapier, and multiple APIs.
Project Scope
- Analytics, UI/UX, Vendor Management, Project Management
Platforms & Tools
- Shopify Plus, Google Analytics, SurveyMonkey, Google AdWords, Moz, Crazy Egg, Zapier, Searchanise, Google Suite, Adobe Photoshop, Adobe XD, Acumatica, EPICOR
Key Metrics
- Total sales -11% YTD (Aug 2020) during Covid-19
- Repeat Customer Rate 55.6% (+143%)
- Average Order Value (AOV) +2% ($131)
Project Outcome
Covid-19 Impact
According to Charity Navigator, 83% of surveyed respondents reported they are suffering financially during the Covid-19 pandemic. Of those nonprofit organizations experiencing financial hardship, the average decline in revenue was 38% for the April – June 2020 time period.
Sustainable Revenue
Enhancements to the AmericanHeritageGirls.org online store helped minimize Year to Date revenue losses, where total sales have declined just 11%.